Desislava Dimova, Commercial Director of SanRock
What remains when everything else is changing?
Over the past 30 years, SanRock has transformed its portfolio, expanded its expertise, and evolved alongside technology and the industry.
But one principle has remained unchanged:
respect for every partner and a personal approach to every challenge.
In her interview with Infrabuild magazine, Desislava Dimova, Commercial Director of SanRock, talks about the changes of the past three decades, the company's development, new technologies, and why trust continues to be the most valuable capital in business.
Because ultimately, success is achieved when the customer receives a solution that helps them achieve a better result.
Together, from experience to the future!
Three decades in a dynamic, technology-intensive sector – this is the story of SANROCK. Founded in 1996 by engineer Sergey Radivoev, the company has grown from a distributor of mining and drilling equipment into a comprehensive partner for the construction, mining, and extraction industries. On the eve of its 30th anniversary, we meet Desislava Nikolova – Commercial Director, who has spent almost her entire professional career with the company.
SANROCK is celebrating 30 years. How has the infrastructure sector changed during this period, from your perspective?
The most remarkable transformation has been in people's mindset – towards ensuring longer service life and higher productivity of machinery. Over the years, investments in innovative technologies and improved consumables have become substantial. We know that proper maintenance and investments in quality products always generate a significant return – less downtime, lower spare parts costs, and a longer operational life for machinery.
Which principles have remained unchanged in the company's work throughout all these years?
Respect for every partner and a personal approach to every challenge are the most important things we strive to preserve. Of course, our company operates according to standards that we have continuously worked to improve over the years – since 2012, we have been ISO 9001 certified – so that we can remain competitive and maintain the trust of our customers.
Why does trust remain the most valuable capital in business?
Let me tell you something personal. When I started working here, very young, I naively thought that having a warehouse full of products was enough to run a successful business. Over the years, I found myself in situations where mistakes were made and had to be corrected together with our partners. People work with people, and when relationships are honest and based on empathy and understanding, business works better. We have only truly succeeded when our customer leaves satisfied, knowing that we have helped solve their problem and achieve better results.
How has the company's product portfolio evolved, and what solutions do you offer customers today?
From a small distribution operation in the beginning, we have grown to an assortment of more than 2,000 products – the result of our collaboration with more than 200 manufacturers and suppliers from around the world. Today, our product range covers virtually every link in the chain: drilling equipment, conveyor belts and accessories, hot vulcanizing presses, consumables for milling machines and trenchers, chemical grouts, wear-resistant steels, attachments, track chains, undercarriage equipment for tracked machinery, crusher equipment, anchors and pipe umbrellas for tunnel construction, slurry pumps – as well as the complete range of services supporting them.
How are new technologies changing the products and services you offer, and what is your vision for the company's development in the coming years?
We are all witnessing the rapid development of artificial intelligence, which is increasingly finding applications in our industry as well. Until recently, many activities were controlled entirely by people, but as our suppliers have begun developing high-tech products whose service life and performance are monitored by sensors and software platforms, human work has become easier and safer, while machines have gained longer service lives and higher productivity. This is why we continuously invest in developing our team's skills and in attracting young people who are curious about new technologies and eager to grow.
